Development Roadmap
From Rev 1 to Rev 4: The Path Forward
V.E.T.S. has 17+ years of production operation behind it. Now we're charting the next 5+ years - freemium model, AI integration, community collaboration, and sustainable growth. Here's how we get there together.
Where We Are: Rev 1 (2008-2025)
17+ years of continuous development and operation
- 830+ database tables, 11,000+ database objects
- 36,553 animals under management across 10 species
- 11,928 active users (veterinarians, livestock managers, pet owners)
- 15,077 vaccination records, 1,143 diagnostic images
- 66 active herds, 747 breeds tracked
- 63+ integrated external systems
- 197 mobile-optimized procedures
- Production-proven at scale, battle-tested architecture
Estimated development investment: $5M-$15M+
Rev 1 Status: Feature-complete, stable, production-ready. All core functionality works today. Now we're adding modern features, improving UX, and opening to broader audiences.
Where We're Going: The Vision
Mission: Build the world's most comprehensive animal care platform - combining professional-grade tools with community knowledge and AI intelligence.
Strategy:
- Freemium Model: Free core features, premium advanced capabilities
- AI Integration: Embedded LLMs for recommendations, search, knowledge management
- Community Knowledge: Collaborative TreeValues and Items - Wikipedia for animal care
- Developer Platform: APIs, integrations, extensibility
- Sustainable Growth: Revenue from premium features funds ongoing development
Phase 1: Foundation & Launch (2025)
Q4 2025: Public Launch & Freemium Model
Website Refresh
Status: In Progress
Modern About pages, clear messaging, mobile-responsive design, compelling calls-to-action
Simplified Onboarding
Goal: From "Create Account" to "First Animal Entered" in under 5 minutes
Streamlined registration, intuitive wizard, contextual help
Free Tier Definition
Includes: Unlimited animals, core medical records, basic collaboration, mobile access, vaccination tracking
Goal: Valuable enough to attract users, limited enough to drive premium conversions
Premium Tier Launch
Features: Advanced AI, custom integrations, organization features, priority support
Pricing: TBD based on market research ($10-50/month range)
Payment Integration
System: Stripe or similar
Subscription management, trial periods, automatic billing
Marketing Launch
Channels: Social media, veterinary forums, livestock associations, pet owner communities
Goal: 1,000 new free users in Q4 2025
Phase 2: AI Integration (2026)
2026: Embedded AI Recommendations
Smart Data Entry (Q1 2026)
AI suggests breed, predicts fields, auto-completes based on patterns
Premium feature
Health Intelligence (Q2 2026)
AI identifies potential issues, recommends vaccinations, suggests interventions
Basic free, advanced premium
Natural Language Search (Q3 2026)
"Show me all horses with colic in last 6 months" - AI translates to queries
Premium feature
Voice Data Entry (Q4 2026)
Dictate SOAP notes, AI structures and saves
Premium feature
Permission Optimization (Q2 2026)
AI suggests optimal permission structures for your organization
Free for all
TreeValue Intelligence (Q3 2026)
AI helps organize TreeValues, suggests connections, identifies gaps
Basic free, advanced premium
Goal: 10,000 total users, 500 premium subscribers (5% conversion)
Phase 3: Community & Knowledge (2027)
2027: Collaborative Knowledge Building
Community TreeValues (Q1 2027)
Public TreeValue hierarchies anyone can contribute to
Free for all
Community Items (Q1 2027)
Collaborative documentation - Wikipedia model for animal care knowledge
Free for all
AI-Generated Content (Q2 2027)
AI drafts Items based on medical literature, users review and approve
Premium feature
Peer Review System (Q3 2027)
Veterinarians and experts can certify Items as accurate
Free for all
Knowledge Marketplace (Q4 2027)
Sell premium Items, custom TreeValues, specialized knowledge
Revenue share model
Integration Marketplace (Q4 2027)
Third-party developers build integrations, sell via marketplace
Revenue share model
Goal: 50,000 total users, 2,500 premium subscribers (5% conversion), 100+ community contributors
Phase 4: Enterprise & Scale (2028+)
2028+: Enterprise Features & Global Scale
White-Label Deployments
Organizations deploy V.E.T.S. with their branding, custom domains
Enterprise pricing
Custom MasterGroups
Organization-specific features, branding, permissions, workflows
Enterprise pricing
Advanced Analytics
Predictive analytics, disease outbreak prediction, performance forecasting
Premium/Enterprise feature
API Platform
Comprehensive APIs for third-party integration, developer documentation
Free tier limits, premium unlimited
Global Expansion
Internationalization, localization, region-specific features
All tiers
Research Partnerships
Universities, research institutions access anonymized data for studies
Grant/partnership funded
Goal: 250,000+ total users, 10,000+ premium subscribers, 50+ enterprise customers
Freemium Model Details
Free Tier (Always Free)
- Unlimited animals across all supported species
- Core medical records (SOAP notes, vaccinations, medications)
- Basic photos and documents
- Mobile access with core features
- Basic collaboration (share with veterinarians, family)
- Community TreeValues and Items (view and contribute)
- Basic AI recommendations (breed-appropriate vaccines)
- Standard support (community forums, documentation)
Premium Tier ($15-25/month estimated)
- Everything in Free, plus:
- Advanced AI recommendations (breeding, performance, health patterns)
- Natural language search and queries
- Voice data entry and transcription
- Custom TreeValue structures with AI assistance
- Predictive analytics and trend identification
- Advanced reporting and data export
- Priority email support
- API access (rate limits apply)
Enterprise Tier (Custom Pricing)
- Everything in Premium, plus:
- White-label deployment with custom branding
- Custom domains (yourorganization.vets.ag)
- Organization-specific MasterGroups
- Advanced permission management
- Dedicated support and training
- Custom integrations and development
- SLA guarantees
- Unlimited API access
Revenue Model & Sustainability
Revenue Streams:
- Premium Subscriptions: Primary revenue source (target: 5-10% conversion from free)
- Enterprise Contracts: High-value customers (veterinary practices, livestock operations)
- Marketplace Revenue Share: 20-30% of sales from knowledge and integration marketplaces
- API Usage Fees: High-volume API access above premium tier limits
- Research Partnerships: Grant-funded research access to anonymized data
Sustainability Plan:
- Bootstrap initially with existing resources
- Reinvest premium revenue into development
- Scale infrastructure as user base grows
- Maintain lean operation - leverage AI and automation
- Consider VC funding only if needed for rapid scaling
Success Metrics
User Growth
2025: 1,000 new users
2026: 10,000 total users
2027: 50,000 total users
2028: 250,000+ total users
Premium Conversion
Target: 5-10% conversion rate
2025: 50 premium subscribers
2026: 500 premium subscribers
2027: 2,500 premium subscribers
Revenue Goals
2026: $100K ARR
2027: $500K ARR
2028: $2M+ ARR
Break-even: Target 2027
Community Engagement
2027: 100+ active contributors
2028: 1,000+ active contributors
Goal: Self-sustaining knowledge base
How You Can Help
For Users:
- Use the platform and provide feedback
- Share with colleagues and friends
- Contribute to community knowledge (TreeValues, Items)
- Consider premium subscription to support development
For Developers:
- Build integrations and contribute to marketplace
- Report bugs and suggest improvements
- Contribute to open-source components (future)
For Organizations:
- Partner for pilot programs and feedback
- Enterprise deployments and custom development
- Research collaborations
For Investors:
- We're bootstrapping initially but open to strategic partnerships
- Contact us for detailed financial projections and partnership opportunities