Executive Vision: The Knowledge Economy of Animals
V.E.T.S. represents a fundamental shift in how we value animal care expertise.
We are moving from an era of disconnected data to an era of shared intelligence. This platform is the infrastructure for that transition.
We operate as an open organization. Our finances, our roadmap, and our knowledge are transparent by design. What follows is our complete investment framework—because trust starts with visibility.
The Strategic Opportunity
The Asset is Knowledge
Physical assets (barns, equipment) depreciate. Knowledge assets (protocols, lineage, medical history) appreciate. V.E.T.S. captures and compounds this value.
The Multiplier is AI
AI doesn't just automate tasks; it scales expertise. It allows a single expert's insight to be available to thousands of users instantly.
The Moat is Community
Software can be copied. A living, breathing community of experts refining a shared knowledge base cannot be replicated.
Our Roadmap
We are building in three phases:
- Bootstrap (Current): AI generates the foundation. Early adopters refine the structure.
- Scale: The system opens to the wider community. Knowledge capture accelerates.
- Compound: The knowledge base becomes the standard reference for the industry.
$12 Million Five-Year Open Development Plan
Omega Consulting & Development — $6,000,000
Partnership with Omega AS, the creators of the Appframe enterprise framework that powers V.E.T.S.
| Category | Monthly | 5-Year | Purpose |
|---|
| Platform Development | $60,000 | $3,600,000 | Core feature development, AI integration, modernization |
| Architecture Consulting | $25,000 | $1,500,000 | Enterprise patterns, scalability, security hardening |
| Support & Maintenance | $15,000 | $900,000 | Bug fixes, updates, production stability |
Humble Hairpin R&D Facility — $4,000,000
A working ranch in Texas dedicated to IOT research with horses, cattle, and exotics. Real animals, real conditions, real data.
Labor — $2,400,000
| Role | Monthly | 5-Year | Purpose |
|---|
| Research Director | $12,000 | $720,000 | IOT strategy, vendor relations, protocol development |
| Field Technicians (2) | $16,000 | $960,000 | Sensor installation, data collection, equipment maintenance |
| IOT Systems Engineer | $7,667 | $460,000 | On-site technical integration, sensor deployment, data pipelines |
| Ranch Hands (stipend) | $4,333 | $260,000 | Husbandry and animal handling—the cowboys who make it possible |
Note: Animal management expertise and livestock are provided by existing ranch operations. The stipend keeps our cowboys in the saddle while the animals make them wealthier through the research program.
Construction — $1,200,000
| Category | 5-Year | Purpose |
|---|
| IOT Lab Buildout | $400,000 | Sensor workshop, calibration station, network infrastructure |
| Animal Housing | $500,000 | Instrumented stalls, paddock sensors, covered arenas |
| Data Center | $300,000 | Edge computing, local storage, weather station |
Maintenance — $400,000
| Category | 5-Year | Purpose |
|---|
| Equipment | $200,000 | Sensor replacement, calibration, upgrades |
| Facilities | $150,000 | Fencing, structures, utilities |
| Veterinary Care | $50,000 | Research animal health, emergency care |
Operations & Administration — $2,000,000
Labor — $1,200,000
| Role | Monthly | 5-Year | Purpose |
|---|
| Operations Manager | $10,000 | $600,000 | Business operations, vendor management, compliance |
| Administrative Support | $6,000 | $360,000 | Bookkeeping, scheduling, communications |
| Part-time Specialists | $4,000 | $240,000 | Legal, accounting, marketing as needed |
Construction — $300,000
| Category | 5-Year | Purpose |
|---|
| Office Buildout | $200,000 | Workspace, meeting facilities, demo area |
| IT Infrastructure | $100,000 | Network, servers, security systems |
Maintenance — $500,000
| Role | 5-Year | Purpose |
|---|
| Technology | $300,000 | Cloud services, software licenses, hardware refresh |
| General Operations | $200,000 | Insurance, utilities, supplies, travel |
Revenue Model: Three Income Streams
1. IOT Ecosystem — The Vision
Imagine a world where animal care is informed by continuous, ambient intelligence.
This isn't about strapping gadgets to animals. It's about weaving sensors into the environment they already live in:
- Ambient Health Monitoring — Water trough sensors detecting consumption patterns. Gate counters tracking movement. Thermal cameras identifying fever before symptoms appear.
- Predictive Breeding Intelligence — Environmental sensors correlating temperature, humidity, and light cycles with fertility markers. Automated heat detection that texts you at 2 AM.
- Performance Analytics — Arena footing sensors measuring impact. GPS tracking mapping training patterns. Heart rate variability during work revealing fitness and stress.
- Supply Chain Integration — Feed bin sensors triggering automatic reorders. Medication inventory tied to treatment protocols. Equipment maintenance predicted by usage patterns.
The revenue model: Hardware sales, installation services, monthly monitoring subscriptions, and premium analytics packages. Each sensor becomes a recurring revenue stream and a data point that makes the entire platform smarter.
2. Contextual Intelligence Advertising
Advertising that arrives exactly when it's useful.
This isn't banner ads. This is decision-support information that happens to be sponsored:
- Procedure-Triggered Offers — The veterinarian opens a Lutalyse protocol and sees they're down to 2 doses. A supplier offers next-day delivery at competitive pricing. That's not an ad—that's a service.
- Timing-Aware Recommendations — The breeding window calculator shows optimal insemination dates. A semen supplier with available inventory for that breed appears. Relevant. Timely. Valuable.
- Equipment Lifecycle Alerts — The float file was last replaced 18 months ago. A dental equipment vendor offers a bundle deal. The system knows what you need before you do.
- Competitive Pricing Transparency — When a paying vendor has a better-priced product than what's in your current inventory, you see it. This creates value for everyone: vendors get qualified leads, practitioners get savings, animals get care.
The revenue model: Cost-per-action (purchases, quotes requested), premium placement fees, subscription tiers for vendors. High intent = high value = sustainable revenue without annoying users.
3. White Label Implementations
Custom programming with Omega as a partner.
Enterprise deployments for organizations that need their own branded instance:
- Breed registries and associations
- Veterinary hospital networks
- Large-scale livestock operations
- Agricultural universities and research institutions
Full service: Custom development, branding, data migration, integrations, dedicated support. Each implementation leverages the Omega framework and becomes a case study that sells the next one.
Investing in the Future
We're building in the open because we believe transparency creates trust, and trust creates community.
Review our numbers. Question our assumptions. Join us in defining the future of animal management.
Read Our Full Vision