Executive Summary
V.E.T.S. (Veterinary Electronic Tracking System) is a comprehensive animal management platform that has evolved over 15+ years from traditional practice management into an AI-enhanced knowledge system. The platform uniquely combines veterinary practice management, livestock operations, collaboration tools, and e-commerce into a single proven solution serving professional rodeo operations, veterinary clinics, and breeding programs.
Core Capabilities
V.E.T.S. is a comprehensive enterprise platform combining multiple business systems into one unified solution:
Veterinary Practice Management
Structured clinical documentation, patient history tracking, lab integration, and prescription management for complete medical records.
Livestock Operations
Breeding programs, pedigree tracking, herd management, GPS tracking, embryo transfer, and performance evaluations.
Collaboration Platform
TeamDoc system with hierarchical organization and permission-driven knowledge management linking documentation to animals, herds, and operations.
E-Commerce
Full online store with shopping cart, inventory management, auction system, and integrated billing.
Mobile Operations
Extensive mobile functionality for field work with offline capability.
IoT Integration
IoVETS sensor network for real-time animal health monitoring.
DynamicForms Framework
Metadata-configured forms enabling rapid form creation without coding. Used for IoVETS sensor integration and veterinary reproduction tracking.
AI-Powered Knowledge
Google Gemini integration for intelligent content generation, field suggestions, and documentation enhancement.
Market Position & Real Customers
Unique Competitive Advantages
No Direct Competitor - The only platform combining veterinary practice management, livestock operations, e-commerce, and collaboration in a single solution.
Proven at Scale - Tens of thousands of animals in production validates the architecture.
15+ Years Operational - Mature, stable platform with continuous innovation.
Multi-Industry - Serves veterinary clinics, livestock operations, rodeo contractors, and breeding programs.
Deep Integrations - VIA, QuickBooks, IoT sensors, Google Maps, and more.
Real-World Customers
Professional Rodeo
Multiple professional rodeo contractors managing high-value bucking horses with complete pedigree, performance, and health tracking.
Veterinary Practices
Clinics using the platform for vaccination records, diagnostic imaging, and clinical documentation.
Breeding Operations
Multiple species with embryo transfer management, pedigree tracking, and performance evaluations.
Key Differentiators
| Feature | V.E.T.S. | Typical Competitors |
|---|
| Veterinary PM | ✔ Complete | ✔ Yes |
| Livestock Management | ✔ Advanced | ⚠ Basic |
| Collaboration Platform | ✔ TeamDoc | ✘ No |
| E-Commerce | ✔ Full Store | ✘ No |
| Mobile Apps | ✔ Extensive | ⚠ Limited |
| IoT Integration | ✔ IoVETS | ✘ No |
| Multi-Tenant SaaS | ✔ Built-in | ✘ No |
| Years Operational | ✔ 15+ | ⚠ 5-10 |
Technical Foundation & Security
Technical Architecture
The platform is built on an enterprise-grade SQL Server architecture designed for scale, security, and data integrity.
Robust Schema
Comprehensive relational model supporting complex animal and business data.
Secure Views
All data access is mediated through views that enforce permission logic.
Business Logic
Stored procedures encapsulate complex business rules and workflows.
Data Integrity
Triggers ensure referential integrity and complete audit trails.
Security Architecture
Dual-Level Permissions: Table-level (SUID grant strings) and row-level (group integration)
TeamDoc Permissions: Tree relationships drive edit access - Editor/Manager levels control who can modify items and documentation
Complete Audit Trails: Every change tracked with Created/CreatedBy, Updated/UpdatedBy, comprehensive history logging
View-Based Security: All queries through views with automatic permission filtering - never direct table access
Core Principles
Human Expertise First - AI enhances, never replaces, professional judgment
Data Integrity - Business rules and audit trails protect your data
Proven Reliability - 15+ years of continuous operation
Open Integration - Works with existing systems (VIA, QuickBooks, etc.)
Scalable Architecture - Multi-tenant SaaS ready for growth
Development Timeline
2008: Foundation - Core TeamDoc architecture, multi-tenant design
2011-2013: E-Commerce - Shopping cart, QuickBooks integration
2014-2015: Mobile - Extensive mobile procedures for field operations
2018-2020: Integrations - VIA, IoT framework, expanded capabilities
2022: Advanced Breeding - Embryo transfer management
2023: IoVETS - IoT sensor integration
2025: AI Integration - Google Gemini deployed with comprehensive knowledge enhancement capabilities
Investment Opportunity
Use of Funds: $12M Over 5 Years
The investment enables strategic modernization, establishes a long-term development partnership, and builds real-world R&D infrastructure. R&D and operations transition to revenue-funded by Month 24, while the Omega PS partnership remains investor-funded for the full 5-year term.
Technology Modernization ($1.6M) - Years 1-2
Phase 1: Foundation (Months 1-6)
$400K - Critical infrastructure: Migrate SQL Server 2008 R2 to Azure SQL Managed Instance, upgrade .NET Framework, eliminate security vulnerabilities.
Phase 2: Database & App Layer (Months 6-18)
$700K - Modern SQL capabilities, new ASP.NET Core API layer, Blazor UI components, mobile-responsive design while preserving business logic.
Phase 3: Cloud & Scale (Months 12-24)
$500K - Azure deployment, CI/CD pipelines, auto-scaling, 99.9% uptime SLA.
Omega PS Development Partnership ($6M) - 5 Year Commitment
$100,000/month for 60 months. Integrated development relationship with Omega PS providing dedicated resources for continuous platform enhancement, feature development, and technical support. Full 5-year investor funding ensures stability, alignment, and consistent development velocity throughout the growth phase.
| Year | Monthly | Annual | Cumulative |
|---|
| Year 1 | $100K | $1.2M | $1.2M |
| Year 2 | $100K | $1.2M | $2.4M |
| Year 3 | $100K | $1.2M | $3.6M |
| Year 4 | $100K | $1.2M | $4.8M |
| Year 5 | $100K | $1.2M | $6.0M |
IoT & Hardware R&D ($800K investor, then revenue)
IoVETS Expansion
Accelerate sensor network development: new sensor types, improved connectivity, edge computing for remote locations, integration with additional hardware vendors.
Hardware Prototyping
R&D budget for new IoT applications: real-time health monitoring, GPS tracking enhancements, environmental sensors, automated data collection devices.
| Period | Annual Budget | Funding Source |
|---|
| Year 1 | $500K | Investor |
| Year 2 | $300K | Investor |
| Years 3-5 | $300K/year | Revenue |
V.E.T.S. Livestock Ranch R&D Facility ($1M investor, then revenue)
Working livestock operation as a live R&D environment. Real animals, real workflows, real-world testing of all platform features. Serves as both a product development lab and demonstration site for prospective enterprise customers. Nothing validates livestock management software like managing actual livestock.
| Period | Annual Budget | Funding Source |
|---|
| Year 1 | $800K | Investor (facility setup) |
| Year 2 | $200K | Investor (initial operations) |
| Years 3-5 | $200K/year | Revenue + Ranch Operations |
Operations & Administration ($2.6M investor, then revenue)
Administrative Personnel
Business operations, customer success, sales support, and administrative staff to support growth beyond a technology-only team.
Marketing & Sales
Market expansion, trade shows, content marketing, enterprise sales development.
| Period | Annual Budget | Funding Source |
|---|
| Year 1 | $1.0M | Investor |
| Year 2 | $1.6M | Investor |
| Years 3-5 | Scales with growth | Revenue |
Investment Summary - $12M Total
| Category | Year 1 | Year 2 | Years 3-5 | Investor Total |
|---|
| Technology Modernization | $1.1M | $500K | - | $1.6M |
| Omega PS Partnership | $1.2M | $1.2M | $3.6M | $6.0M |
| IoT & Hardware R&D | $500K | $300K | Revenue | $800K |
| Ranch R&D Facility | $800K | $200K | Revenue | $1.0M |
| Operations & Admin | $1.0M | $1.6M | Revenue | $2.6M |
| Annual Total | $4.6M | $3.8M | $1.2M/yr | |
| Investor Total | | | | $12.0M |
The Model: $12M total investment over 5 years. Years 1-2 ($8.4M) fund full buildout including technology modernization, R&D infrastructure, and operational scaling. Years 3-5 ($3.6M) maintain the Omega PS development partnership while revenue sustains R&D operations and administrative costs. This structure ensures continuous product development while building a self-sustaining business.
Technical Debt Addressed
The platform currently runs on SQL Server 2008 R2 (end-of-life July 2019) and .NET Framework 4.0. While stable and secure behind enterprise firewalls, modernization is required for cloud deployment and continued innovation. The phased approach ensures zero disruption to existing customers while systematically addressing technical debt.
Revenue Model & Milestones
SaaS Pricing Strategy
Individual (Free)
Unlimited animals, full features. Builds user base and generates word-of-mouth in the livestock community.
Professional ($49/month)
Multi-user access, priority support, advanced reporting, API access for small veterinary practices and breeding operations.
Enterprise (Custom)
Multi-location, white-label options, dedicated support, custom integrations, SLA guarantees for large operations and veterinary chains.
Target Milestones
| Timeline | Technical | Business |
|---|
| 12 Months | Azure SQL deployed, .NET 4.8, security hardened | Launch Professional tier, 100 paying customers |
| 24 Months | API layer serving 50% of requests, mobile-responsive UI | 500 paying customers, $300K ARR |
| 36 Months | Full cloud deployment, multi-LLM AI, 99.9% uptime | 2,000 paying customers, $1.2M ARR |
Market Opportunity
The veterinary software market is projected at $800M+ globally, with livestock management adding another $500M+. V.E.T.S. targets the underserved intersection: operations that need both veterinary practice management AND livestock/breeding capabilities. No competitor addresses this combined market.
Why Now
Market Timing
AI Inflection Point
Large language models have matured to the point where AI-assisted knowledge curation is practical. V.E.T.S. has already integrated Google Gemini and has the architecture to add additional providers. First-mover advantage in AI-enhanced veterinary knowledge management.
Industry Consolidation
Veterinary practices are consolidating into larger groups that need enterprise-scale software. The fragmented market of small practice tools cannot serve these emerging chains.
IoT Maturity
Animal health monitoring sensors are now cost-effective. IoVETS integration positions the platform to capture this data stream as adoption accelerates.
Risk Mitigation
Technical Risk: Phased modernization with rollback capability at each stage. No "big bang" rewrites. Business logic preserved in 2,700+ stored procedures.
Market Risk: 15+ years of real-world validation. Existing customers in professional rodeo, veterinary practices, and breeding operations prove product-market fit.
Execution Risk: Incremental approach allows course correction. Each phase delivers standalone value even if subsequent phases are delayed.
Competitive Risk: Unique combination of capabilities creates natural moat. Competitors would need years to replicate the integrated platform.
The Ask
$12M investment to modernize a proven 15-year platform, capture the AI-enhanced veterinary knowledge market, and scale to thousands of paying customers. The technology works. The customers exist. The market is ready. This investment accelerates the timeline from organic growth to market leadership.
Summary
V.E.T.S. represents 15+ years of development serving the animal care industry. It is the only platform that combines veterinary practice management, livestock operations, collaboration tools, and e-commerce in a single proven solution. Now enhanced with AI-powered knowledge curation, V.E.T.S. continues to evolve while maintaining the stability and reliability that professional operations depend on.